we are exited to announce the prime social x good behavior collaboration. with both on the rise, these midwest companies are bringing fashion to the festival scene. this collaboration offers a full rollout of garments that supports festival terrain whether you’re a team member or festival attendee. focusing on minimalistic design and high functionality, these garments can be worn within and outside the festival experience. the prime x good behavior capsule offers all options for everyone no matter what the climate should be.
